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Getting Started

How to do your first keyword research on Walmart

8 min read
Last updated: December 2024

What You'll Learn 🎯

In this guide, you'll complete your first successful keyword research session and discover profitable keywords for your Walmart products. We'll walk through every step, from entering your first search to exporting actionable results.

You'll Master:

  • • Starting a keyword research session
  • • Understanding your results
  • • Identifying the best opportunities
  • • Exporting keywords for use

Time Investment:

  • • Research: 2-3 minutes
  • • Analysis: 3-4 minutes
  • • Export: 1-2 minutes
  • • Total: ~8 minutes

Before You Start

Make sure you have:

  • ✓
    Completed account setup - Need help?
  • ✓
    A specific product in mind - "wireless bluetooth earbuds" works better than "electronics"
  • ✓
    Research tickets available - Check your usage dashboard

💡 Choosing Your First Search Term

Great first searches describe what customers are looking for:

✅ Good Examples:

  • • "wireless bluetooth earbuds"
  • • "stainless steel water bottle"
  • • "organic dog treats"
  • • "led desk lamp"

❌ Avoid These:

  • • "electronics" (too broad)
  • • "Apple AirPods" (branded)
  • • "stuff" (not specific)
  • • "cheap products" (not descriptive)

Understanding the Interface

Let's take a quick tour of the keyword research tool before we start:

🔍 Search Section

  • • Keyword input box - Where you enter your search term
  • • Generate button - Starts the research process
  • • Usage counter - Shows remaining research tickets

📊 Results Section

  • • Results table - Lists discovered keywords
  • • Filter bar - Refine your results
  • • Export options - Download your keywords

Your First Keyword Search

Now let's run your first keyword research! We'll use "wireless bluetooth earbuds" as an example.

Step 1: Navigate to Keyword Research

  1. 1. Click "Keyword Research" in the main navigation
  2. 2. You'll see the research interface with an empty search box
  3. 3. Check that your usage counter shows available research tickets
Keyword research page with navigation highlighted

Step 2: Enter Your Search Term

  1. 1. Click in the search box
  2. 2. Type "wireless bluetooth earbuds" (or your chosen product)
  3. 3. Don't worry about capitalization - WallyPilot handles that automatically
  4. 4. Double-check your spelling before proceeding

💡 Pro Tip: Be specific but not too narrow. "bluetooth earbuds" is better than "earbuds" and broader than "Sony WF-1000XM4 earbuds".

Step 3: Start the Research Process

  1. 1. Click the "Generate Keywords" button
  2. 2. You'll see a progress bar appear
  3. 3. The process typically takes 1-3 minutes
  4. 4. Don't close the browser tab while research is running
Research in progress showing progress bar and status

Step 4: Watch the Progress Indicators

While research runs, you'll see real-time updates:

  • • Progress percentage (0% → 100%)
  • • Current stage ("Analyzing Walmart products...", "Extracting keywords...")
  • • Elapsed time counter
  • • Keywords found counter (updates in real-time)

Analyzing Your Results

Congratulations! Your research is complete. Now let's understand what you've discovered:

Step 5: Review the Results Summary

At the top of your results, you'll see:

  • • Total keywords found (typically 200-500)
  • • High opportunity keywords count
  • • Low difficulty keywords count
  • • Average relevancy score
Keyword research results summary showing total keywords and metrics

Step 6: Understanding the Results Table

Each row in your results shows:

Keyword research results table showing all metrics and data columns
ColumnWhat It MeansLook For
KeywordThe search term customers useRelevant, specific phrases
RelevancyHow well it matches your product (0-100%)80%+ for primary keywords
CompetitionHow hard it is to rank (Low/Med/High)Low-Medium for easier wins
OpportunityBusiness potential (Low/Med/High)High opportunities first
Est. CPCEstimated advertising cost per clickFits your advertising budget

Step 7: Sorting and Basic Filtering

  1. 1. Sort by Relevancy: Click the "Relevancy" column header to see most relevant keywords first
  2. 2. Try Quick Filters: Click the "≥85% Rel" badge to see only highly relevant keywords
  3. 3. Check Low Competition: Click "Low Comp" to find easier ranking opportunities
  4. 4. Explore High Opportunity: Click "High Opp" to see the best business prospects

🎯 Your First Focus: Look for keywords with 85%+ relevancy and Low-Medium competition. These are your quickest wins!

Taking Action on Your Results

Now that you understand your results, let's put them to work:

Step 8: Select Your Best Keywords

For your first research, focus on finding 10-20 great keywords:

  1. 1. Start with high relevancy: Filter to 80%+ relevancy
  2. 2. Look for low competition: These are easier to rank for
  3. 3. Check the keyword makes sense: Would customers searching this want your product?
  4. 4. Note the estimated CPC: Does it fit your advertising budget?

🏆 Example of Great First Keywords

• "wireless bluetooth earbuds" - 95% relevancy, Low competition

• "bluetooth earbuds wireless" - 92% relevancy, Low competition

• "true wireless earbuds" - 88% relevancy, Medium competition

• "noise cancelling earbuds" - 85% relevancy, Medium competition

Step 9: Export Your Keywords

  1. 1. Click the "Export to CSV" button
  2. 2. Choose "Apply filters to export" if you want only filtered results
  3. 3. Click "Download"
  4. 4. The file will download to your computer
  5. 5. Open it in Excel or Google Sheets to see the advertising-ready format
Export dialog showing CSV export options

Step 10: Use Exported Keywords in Your Campaigns (Optional)

The exported CSV is already formatted to be imported directly into Walmart Advertising:

  1. 1. Open your exported CSV file in Excel or Google Sheets
  2. 2. Review the keywords and their recommended bids
  3. 3. Log into Walmart Advertising Platform
  4. 4. Navigate to your campaign and select "Import Keywords"
  5. 5. Upload the CSV file to add keywords with bids to your campaign

💡 Tip: The exported file is pre-formatted in the correct structure for Walmart's bulk import feature, saving you time on campaign setup!

Best Practices for Better Results

✅ Do This

  • • Use specific product descriptions
  • • Focus on customer language, not industry jargon
  • • Research multiple variations of your products
  • • Export results for offline analysis
  • • Start tracking your most important keywords

❌ Avoid This

  • • Using brand names in your initial search
  • • Being too broad ("electronics", "products")
  • • Ignoring relevancy scores
  • • Only focusing on high-volume terms
  • • Closing the browser during research

🎯 What's Next?

Excellent work! You've completed your first keyword research. Here's how to build on this success:

Immediate Actions

  • • Review your exported keywords
  • • Set up tracking for top 5 keywords
  • • Research 2-3 more product variations

This Week

Next Month

  • • Research seasonal opportunities
  • • Analyze competitor strategies
  • • Scale to more products

Troubleshooting Common Issues

My research isn't returning any results

  • • Try a broader search term (remove specific model numbers)
  • • Check your spelling
  • • Make sure you have research tickets available
  • • Wait a moment and try again

The results don't seem relevant to my product

  • • Use the relevancy filter to show only 80%+ relevant keywords
  • • Try a more specific search term
  • • Look for patterns in the high-relevancy results
  • • Consider that some variations might reveal new opportunities

Research is taking a very long time

  • • Normal research takes 1-3 minutes
  • • Don't refresh or close the browser tab
  • • If it takes over 5 minutes, try a different search term
  • • Contact support if consistently slow
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