WallyPilot offers 8 prebuilt campaign strategies designed to automate and optimize your Walmart advertising. Each strategy serves a unique purpose, from automatic discovery campaigns to sophisticated inventory-driven optimization.
This comprehensive guide explains all available strategies, when to use them, and how to maximize their effectiveness for your business goals.
Set-and-forget strategies that handle targeting and optimization automatically
Precision targeting using different match types for optimal reach and relevance
Advanced strategies focused on maximizing conversions and ROAS
Customer-focused campaigns for retargeting, brand building, and conquest
Lets Walmart's algorithm automatically target your products to relevant searches. The system uses machine learning to discover keywords and placements that match shopper intent with your products.
Scavenger campaigns capture additional traffic from Walmart's suggested keywords using different match types. They work as "cleanup crews" to catch high-intent searches your main campaigns might miss.
Maximum reach with broad match targeting. Captures wide range of search variations.
Precision targeting with exact match. High-intent conversion focus.
Balanced targeting with phrase match. Optimized reach and relevance.
Many successful sellers run all three scavenger match types simultaneously to capture traffic at different intent levels, then promote winning keywords to their main performance campaigns.
Targets proven, high-value keywords with precision match types for maximum conversions. This is an advanced strategy that harvests your best-performing keywords from existing campaigns and optimizes them for profitability.
Leverages audience-focused campaigns with Display and Sponsored Display targeting. Goes beyond keyword-based advertising to target specific customer segments and behaviors.
Builds brand recognition and loyalty with premium ad placements. Focuses on top-of-funnel visibility and creating lasting brand impressions rather than immediate conversions.
Brand awareness campaigns are measured differently than conversion campaigns. Focus on impressions, brand search lift, and assisted conversions rather than direct ROAS.
Automatically syncs advertising with inventory levels to prevent stockouts and clear excess inventory. The most sophisticated automation strategy that connects your supply chain to your advertising.
This strategy requires integration with your inventory management system. It's ideal for sellers with sophisticated operations who want to eliminate manual ad adjustments based on stock levels.
Start with Automatic Campaign to build initial data, then add Scavenger campaigns to capture missed opportunities.
Use High-Intent Conversion to maximize profitability on proven keywords, while running Scavenger campaigns to find new opportunities.
Combine Brand Awareness & Loyalty with Pivot Targeting for maximum visibility and customer retention.
Implement Inventory-Driven Optimization to automatically adjust ad spend based on stock levels.
The most successful advertisers don't use just one strategy — they layer multiple strategies to create a comprehensive advertising system:
Go to the Strategies section in your WallyPilot dashboard to view all available options.
Click "Set Up Strategy" on the strategy that matches your business goals.
Follow the setup wizard to select products, set budgets, and configure strategy-specific parameters.
Track performance in your dashboard and adjust settings as needed to maximize results.
Deep dive into scavenger campaign optimization and automation
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